Play with your breakfast!
My working partner, Tharmiya, and I collaborated on an idea for Heinz that showcases its versatility in various scenarios. Our concept revolves around the question: What if we made food fun? We wanted to challenge the traditional notion of "not playing with your food" by presenting it as something inspiring, enjoyable, and delicious. Through this campaign, we aim to highlight how Heinz can transform meals into creative and memorable experiences that people will enjoy.